Dutch city fined 600,000€ for Wi-Fi foot traffic measurement. Four errors to avoid.

The Dutch Data Protection Authority just fined the Dutch city of Enschede because they committed 4 serious errors. Don’t make the same mistake! Enschede failed to…

  1. Establish a legal basis for the data collection,
  2. Fully anonymize MAC addresses,
  3. Limit the duration of data retention, and
  4. Give consumers an opportunity to opt out.

Collecting relevant data in a privacy-friendly way is possible.  If you want to measure foot traffic, whether you are a public or a private organization, partner with true experts to ensure that your project is compliant. Foot traffic measurement solutions exist that are GDPR compliant.

Other Sources:

Dutch: https://www.autoriteitpersoonsgegevens.nl/nl/nieuws/boete-gemeente-enschede-om-wifitracking

French: https://datanews.levif.be/ict/actualite/la-ville-neerlandaise-d-enschede-se-voit-infliger-une-amende-gdpr-pour-du-tracage-wifi/article-news-1420015.html 

English: https://autoriteitpersoonsgegevens.nl/en/news/dutch-dpa-fines-municipality-wi-fi-tracking

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