BlueFox, footfall analytics


solution for pDOOH Advertising

BlueZoo Introduces Per-Minute Analytics for pDOOH Market

BlueZoo, the innovator in foot traffic measurement and analytics solutions, today announced at the New York Digital Signage Week the availability of its enhanced analytics for Programmatic Digital Out-Of-Home (pDOOH) advertising, providing minute-grain impression data of individual advertising assets.

JCDecaux Headquarters

BlueZoo Inks Global Agreement with JCDecaux

BlueZoo, Inc. announced the signature of a global agreement with JCDecaux, the number one outdoor advertising company worldwide, for deployments of the BlueFox solution to measure campaign audiences across cities, airports, and shopping malls.

Location Tracking Spyware

The Death of Location Tracking Spyware

In the past few months, Apple and Google have both announced major upgrades to their mobile operating systems, and it’s bad news for spyware built into mobile apps.

BlueFox solution showcased at Google IO

Google showcased the BlueZoo solution, as an example of how to leverage Coral-based hardware, Edge AI, and ML models to monitor the occupancy and improve the safety of buildings, such as a car dealership. In that example, optical sensors are used as smart threshold counters – being able to differentiate

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People counter sensor