Executive Channel Network (ECN), a world-leading Digital Out of Home (DOOH) office media publisher, today announced its collaboration with BlueZoo, an innovator in OOH audience measurement, to accurately measure opportunities-to-see in ECN’s core operating markets in the UK, France, and Germany.
BlueZoo, the innovator in foot traffic measurement and analytics solutions, today announced at the New York Digital Signage Week the availability of its enhanced analytics for Programmatic Digital Out-Of-Home (pDOOH) advertising, providing minute-grain impression data of individual advertising assets.
BlueZoo, the innovator in foot traffic measurement and analytics solutions, today announced BlueFox 2022, the next-generation solution to measure the presence and movement of people.
BlueZoo, Inc. announced the signature of a global agreement with JCDecaux, the number one outdoor advertising company worldwide, for deployments of the BlueFox solution to measure campaign audiences across cities, airports, and shopping malls.
In the past few months, Apple and Google have both announced major upgrades to their mobile operating systems, and it’s bad news for spyware built into mobile apps.
Google showcased the BlueZoo solution, as an example of how to leverage Coral-based hardware, Edge AI, and ML models to monitor the occupancy and improve the safety of buildings, such as a car dealership. In that example, optical sensors are used as smart threshold counters – being able to differentiate
